Back in December, we told you that VH1 was adamant about not cancelling it’s show Sorority Sisters amid backlash about it’s unsavory depiction of greek life. After more negative press, the loss of several sponsors and 2 cast members being suspended from their sororities, the network has changed it’s tune. Although, VH1 has not made a formal announcement of the cancellation, their treatment of the final three episodes is indicative of the outcome.
The 3 final episodes will air on Friday, a day known for low television consumption, with the first new episode airing at 9:30pm and the last at 11:10pm. It’s important to note that the episodes are 50 minutes instead of the normal 60. That’s probably because there are no advertisement blocks.
What changed in one month? The detractors of the show became even more vocal about their disdain, going as far as to boycott the corporations who backed the show. With little or no advertisers any show will die. That’s just how its works. It’s clear that this victory belongs to the people.
What YOU all just did. You just made a $13 billion dollar company dump a television show. YOU DID THAT. #SororitySisters What else can u do?
For those who have felt that social media can’t spark change, I think this proves that it can. There was once a time when a pile of letters on the desk of an executive or back door politics were the best ways to effect change. In 2015, hashtags and retweets can get things done too.
There are numerous other shows that consumers feel are negative portrayals of their communities. Will they take a page from this book and use their voices to have those shows cancelled too? Only time will tell.