Nicki Minaj’s climb to success has been a colorful one (pun intended). Now choosing to take a more natural approach to her look and career, the head barb in charge wants to talk less about butts and more about her brand. And she did just that in her GQ cover story. Check out a few excerpts from the story below.
On her deliberate branding tactics
My management team has a division that has a guy that his main focus is to go out there and find new brands for me to do business with or to find brands that would like to be in our videos and contribute to our budget.
On her more natural image
I always thought that by the time I put out a third album, I would want to come back to natural hair and natural makeup. I thought, I will shock the world again and just be more toned down. I thought that would be more shocking than to keep on doing exactly what they had already seen.
On her first job at Red Lobster
I like dealing with people, but I don’t really like a lot of bullshit, so maybe customer service wasn’t the best job for me.
On backlash from the “Anaconda” video
I don’t know what there is to really talk about. I’m being serious. I just see the video as being a normal video.
Contrary to popular opinion, the head barb thinks the video was empowering.
At first I’m being sexual with the banana, and then it’s like, ‘Ha-ha, no.
…that was important for us to show in the kitchen scene, because it’s always about the female taking back the power, and if you want to be flirty and funny that’s fine, but always keeping the power and the control in everything
Hmmm…I wanna get the whole female empowerment relation but I just can’t. I do think she’s gorg and I respect her business savvy. If nothing else Nicki is definitely entertaining. Read the complete cover story over at GQ.