Celebrities are chosen as spokespersons for companies everyday, so the fact that Lancôme chose an actress as their new brand ambassador isn’t anything new. The fact that they chose a BLACK actress…now that’s a big deal. Why? She is the fourth Academy Award winning actress to be a part of the Lancôme brand but the first ever black ambassador.
According to Françoise Lehmann, General Manager of Lancôme International, the company’s decision to choose Lupita was because she is “talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices.” For those women who are afraid to embrace their natural beauty, let this be a lesson. It’s never a bad thing to simply be and embrace the real and true you. Congrats Lupita!
Look out for Lupita in Lancôme ads in September.