Some of our favorite companies and brands make their customers like family. It’s what endears us to them. This is an important strategy for any business who wants to build their clientele and create repeat customers. You don’t want them to make a single purchase and then disappear, so you need to provide them with a reason to stick around.
There are many reasons why brand loyalty is important. It can help elevate your brand to new levels, allowing you to present yourself as an industry expert with a track record of excellent service. Furthermore, it can help increase your earnings as well as create customers who keep coming back.
One way to understand the value of long-time customers is by figuring out their CLV. This is their customer lifetime value, and refers to the amount of money you can expect the customer to spend with your company overtime. For example, if you sell a skincare product that they love, you could expect them to repurchase this product every few months. The higher the CLV the better.
Below are five simple ways to maintain your customers interest in your brand and keep them wanting more.
It goes without saying that clever marketing techniques are a key way of attracting customers. However, they can also work to keep them around. For example, targeted ads could pop up on your customer’s social media, reminding them to repurchase a product.
2. Launch a customer loyalty program.
Create a program that is bursting with a range of rewards for returning customers. For example, perhaps they are eligible for a free purchase every time they buy five products. Alternatively, you could offer them a returning customers discount.
When setting up the loyalty program, add the customers details to an exclusive mailing list – providing them with regular updates about the company and brand, so they know when a launch is on its way. This makes them more likely to make a purchase.
3. Do not underestimate the importance of social media.
In fact, it could turn out to be your company’s best friend. If you post a variety of engaging content (not just advertisements), customers will be more likely to follow your page. For example, you could post a mixture of lifestyle tips, quotes and product reviews, all of which will keep them interested and engaged with your brand. Due to that reason alone, you should do whatever it takes to run a successful business Instagram account.
4. Perhaps the most straightforward way in which you can encourage customer loyalty is through focusing on developing a relationship with them.
As with any relationship, the key to a long life is good communication. So, be sure that your staff are friendly and courteous whenever they interact with customers – be it in person, over the phone or online. Respond to any of their qualms quickly and politely to work towards a shared resolution.
5. Finally, another way in which you can maintain customer interest is by simply showing that you are interested in your customers.
They are a key factor in your overall success, and it is important that you let them know just how much you value them.