If you’re one of those people who don’t think there are enough platforms celebrating the talents of people of color, this is for you. All Def Digital, the fastest growing video programming brand in hip hop, is hosting it’s first ever awards show. The “All Def Movie Awards” will be held in Hollywood on February 24th and will be hosted by comedian Tony Rock. Rock dished on why the ADMA’s were created and what the public should expect from the show’s debut.
“If you want something done right, you have to do it yourself,” said Tony Rock. “With that in mind I have teamed up (I guess I didn’t do it myself) with ADD to bring you the ‘All inclusive’, All Def Movie Awards. We’ll honor the entire movie making process. Great acting, mediocre acting as well as horrible acting. Soundtracks. Wardrobes. Maybe even craft services (the best part of the set). This is the award show Hollywood has been waiting for.”
All Def Digital founder, Russell Simmons, shared his views on what the new awards show brings to the table and why they’re necessary.
“I don’t expect a 90 year-old Academy member to see Straight OuttaCompton or vote for it. I’m more concerned that in 2016 there continues to be a stunning lack of diversity in the studios, in the green light process, in the decisions of what films and television series get made, and what actors get chosen. This needs to be addressed institutionally. The All Def Movie Awards are not the Black Oscars, but they could be. This will be a fun, entertaining and hopefully thought provoking celebration of the uncelebrated.”
The ADMA’s will honor Best Picture, Best Actor, Best Actress, Best Director as well as Best Bad Muh Fucka and other often overlooked categories, such as Best Helpful White Person and Best Black Survivor in a Movie. Admission is by invitation only, but a select number of seats will be reserved for fans by lottery. The public can participate by voting for two categories, Best Picture and Most Quoted Movie, online through midnight on February 23rd. Click here to cast your vote.
Russell Simmons continues to create avenues for people of color to advance. Kudos to him and Tony Rock for trying to be apart of the solution. I wonder what Tony and his brother Chris Rock’s convos have been like lately with Chris hosting the controversial Academy Awards this year? I can’t wait to see how they touch on the lack of diversity in Hollywood during their award show hosting gigs. This should be interesting.