If you’re anything like me you look forward to grabbing your favorite magazine in the grocery store checkout line. If so, you won’t be finding a JET Magazine among the mags for much longer. As of June 2014, the magazine will move to a digital format delivered through its website and a paid subscription app. The only print issue you will find will be a “Best of Jet” issue that will be released annually.
Started in 1951 by John Johnson, Jet Magazine was the pioneer weekly magazine for African Americans and gained immense popularity covering the civil rights movement. Its publishing of photographs of Emmett Till’s mutilated body in 1995 caused many people to become more involved in the movement.
Jet joins a host of other magazines that have recently reduced or eliminated their printed issues after drops in print advertising revenue. Will you be subscribing digitally?